Selected work
Selected work
Conversion-focused redesign concepts grounded in research, content strategy, and industry best practices
Conversion-focused redesign concepts grounded in research, content strategy, and industry best practices
Reddit Business
Reddit Business
Reimagining the blog hub for Reddit’s ads business platform
Reimagining the blog hub for Reddit’s ads business platform
Challenges
Challenges
Navigation
Limited categories and no search function make content hard to find
Navigation
Limited categories and no search function make content hard to find
Feed
A flat feed that lacks hierarchy and reduces discoverability
Feed
A flat feed that lacks hierarchy and reduces discoverability
Conversion strategy
A single bottom-page CTA misses opportunities to capture intent
Conversion strategy
A single bottom-page CTA misses opportunities to capture intent
Solutions
Solutions
Navigation
Added a complex filtering system and a prominent search bar to speed up content discovery
Navigation
Added a complex filtering system and a prominent search bar to speed up content discovery
Feed
Introduced thematic sections with featured posts that improved visual hierarchy
Feed
Introduced thematic sections with featured posts that improved visual hierarchy
Conversion strategy
Added additional CTAs — including a mid-page newsletter sign-up — to capture varied intent
Conversion strategy
Added additional CTAs — including a mid-page newsletter sign-up — to capture varied intent
TikTok Shop
TikTok Shop
End-to-end blog transformation for commerce growth
End-to-end blog transformation for commerce growth
Challenges
Challenges
Structure
Both the blog post and hub pages lack logical flow, missing essential section breaks and relevant calls-to-action
Structure
Both the blog post and hub pages lack logical flow, missing essential section breaks and relevant calls-to-action
Wayfinding
Lackluster content navigation due to limited search and filtering options
Wayfinding
Lackluster content navigation due to limited search and filtering options
CTA placement
Limited number of poorly positioned CTA elements failed to capitalize on user intent
CTA placement
Limited number of poorly positioned CTA elements failed to capitalize on user intent
Solutions
Solutions
Structure
Redesigned the blog hub with featured post highlights and category sections; enhanced post pages with data snippets and branded imagery
Structure
Redesigned the blog hub with featured post highlights and category sections; enhanced post pages with data snippets and branded imagery
Wayfinding
Improved by adding a robust filtering system on the blog hub, paired with proper breadcrumb navigation on post pages
Wayfinding
Improved by adding a robust filtering system on the blog hub, paired with proper breadcrumb navigation on post pages
CTA placement
Added high-visibility, contextually relevant CTAs
CTA placement
Added high-visibility, contextually relevant CTAs
Modern Age
Modern Age
Article template and visual strategy for a NYC longevity clinic
Article template and visual strategy for a NYC longevity clinic
Challenges
Challenges
Page design
The layouts are limited to a few paragraphs, creating a monotonous reading experience
Page design
The layouts are limited to a few paragraphs, creating a monotonous reading experience
Visual strategy
A total lack of imagery and conversion devices results in a sterile environment, with nothing to encourage user action
Visual strategy
A total lack of imagery and conversion devices results in a sterile environment, with nothing to encourage user action
Related linking
The absence of internal linking creates dead ends for visitors, resulting in high bounce rates
Related linking
The absence of internal linking creates dead ends for visitors, resulting in high bounce rates
Solutions
Solutions
Page design
Introduced high-impact landing elements, including hero images and category tags, together with a TOC to improve scannability
Page design
Introduced high-impact landing elements, including hero images and category tags, together with a TOC to improve scannability
Visual strategy
Created relevant imagery from scratch to break up sections; added CTAs to drive engagement
Visual strategy
Created relevant imagery from scratch to break up sections; added CTAs to drive engagement
Related linking
Developed a restrained, resource-friendly Related linking section to promote further interaction
Related linking
Developed a restrained, resource-friendly Related linking section to promote further interaction
Does that sound right?
Happy to walk you through my design approach and thinking.
Does that sound right?
Happy to walk you through my design approach and thinking.
Does that sound right?
Happy to walk you through my design approach and thinking.